TOTAL SHOP SOLUTIONS

Direct Mailing Solutions

Program Overview:

Additional Resources:

WHO IS MSPARK?

Influence Tire and Auto Service Customers with a Multichannel Marketing Approach

Anchor your marketing strategy with direct mail while boosting its reach and effectiveness with a digital component. Promote awareness of your business and highlight your services and products while targeting your best potential customers.

  • When print is paired with digital media, advertisers see as much as a 30% increase in response.
  • Print drives 11% purchase intent compared to only 4% with digital alone. That’s a 175% INCREASE when anchoring your digital campaign with print!
  • 64% of tire shoppers have responded to an ad in the mailbox and 52% have responded to a digital ad in the last year.
  • 62% of oil change/routine auto maintenance customers responded to an ad in the mailbox and 44% responded to a digital ad in the last year.
  • Shared direct mail gives you the ability to create one-on-one messages in a tangible format. Including coupons and special offers helps get customers in the door or drive traffic to your website. Addressable geofencing digital ads allow you to reach your target audience with complementary digital ads to boost the effectiveness of your campaign.

direct mailing options:

We offer tire and auto marketing solutions to fit any need and budget.

Targeted Insert Boost Solution

Targeted Inserts with Boost give you the flexibility to meet your business needs and budget requirements while targeting the customers most likely to do business with you with print and digital ads. These two-sided, full color pieces available in 9 different sizes allow you flexibility to showcase as many (or few) products or services as you need in a single mailing while targeting the same audience with Boost to increase reach and response.

Wrap Boost Solution

Our Wrap with Boost is a high-visibility shared mail advertising solution that puts your business front and center to promote your brand and showcase your products. This cost-effective saturation product enables you to reach an entire market at a minimum cost with print and digital ads.

Impact Postcard Boost Solution

Increase response rates and ROI with targeting down to the household level using our high-visibility Impact Postcard Boost Solution. When we send out our monthly shared direct mail package, your Impact Postcard mails outside the package. This means that your message will receive the benefit of looking like a stand-alone piece at a fraction of the cost of traditional postcard delivery. Complementary addressable geofencing digital ads targeted to the same audience warm up the mailbox and set the stage for the arrival of your postcard, increasing reach and frequency of your campaign.

The Impact Postcard Boost Solution is ideal for special events, acquisition and retention with options to saturate areas with the same message or target specific households with a unique message, creative and offers. For even greater impact, add-ons such as magnets and scratch-offs are available.

Preprinted Boost Solution

Our preprinted insert distribution options with Boost allow you to target your best customers from the full market of 116+ million households all the way down to the carrier route level with print and digital ads. Add your preprinted insert or advertising circular to our shared direct mail package and save money compared to other direct mail options while increasing your reach and response with digital ads targeting the same audience.

WHO THEY REACH:

MORE ENGAGEMENT WITH THE MAILBOX THAN EVER BEFORE

DIRECT MAIL DRIVES ACTION:

ADDRESSABLE GEO-FENCING: